Prime Restaurant location on Marsha Sharp Freeway located just North of Texas Tech University. The site is located on the ground floor of the Raiderpark Parking Garage. The property is located in prime retail corridor near national retailers including Chick-Fil-A, Panda Express, KFC, Popeye's, Starbucks, and more.

Lubbock’s highly skilled and educated workforce, proximity and connection to major national and international markets, and affordable utility and living costs make it the ideal place to grow a business. Known as the “Hub City” of West Texas, Lubbock's diverse economy is based on manufacturing, agriculture, wholesale and retail trade services, as well as government, education and health care. As the 11th largest city in Texas, Lubbock boasts a trade-area population base of 639,921 people. Home to Texas Tech University, Texas Tech University Health Sciences Center, Lubbock Christian University and a fast-growing community college, Lubbock County boasts more than 50,000 college students. Lubbock is the only city in the nation with a comprehensive university, a health sciences center, an agriculture college and a law school in one location, making Texas Tech University the second largest contiguous university campus in the United States.